Tag Archives: Motorcycle Industry

Motorcycle Economics: Shifting Demographics

Posted on December 19, 2023 by MotoADVR

In 2019, no shortage of press was dedicated to the impending demise of Harley-Davidson as a consequence of boomers aging out of the hobby. Social media and the comment section of such articles were loaded with remarks about “grey beards” … Continue reading →

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Posted in Opinion | Tagged , , , , , , | 9 Comments

Motorcycle Economics: Brick and Mortar Compression

Posted on March 24, 2023 by MotoADVR

Crisis accelerates evolution. In 2019, buying a vehicle meant negotiating on price with a sleazy salesman, followed by long waits in a side office with lending applications, extended warranty pitches, and endless paperwork. Even after signing the deal, you often … Continue reading →

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Posted in Opinion | Tagged , , , , | 15 Comments

Motorcycle Economics: Future Interests

Posted on March 21, 2023 by MotoADVR

How will economic pressures reshape the motorcycle market? Are these changes temporary or here to stay? Continue reading →

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Posted in Opinion | Tagged , , , , , , | 17 Comments

ADV Motorcycle Trim Levels are Wrong

Posted on March 10, 2023 by MotoADVR

I just saw the news that Yamaha is adding two additional trim levels to the Ténéré 700. Needless to say, I’m in the tank for the T7 so I’m happy to see the availability of more factory performance bits. The … Continue reading →

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Posted in Opinion | Tagged , , , , , , | 11 Comments

What Replaces the Legacy Thumpers?

Posted on February 24, 2023 by MotoADVR

Air-cooled 650 cc dual sport motorcycles are really long in the tooth at this point. If these bikes fade away thanks to economics and emission standards, what will replace them? Continue reading →

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Posted in Opinion | Tagged , , , , , , , | 12 Comments

Harley-Davidson Is Doing It Wrong

Posted on February 20, 2021 by MotoADVR

In recent days Harley-Davidson has trickled out more information about their new “Hard Wire” plan. While there is a lot that goes into this, including information consumers aren’t privy to, the plan in general sounds like “cut expenses, maximize margins, … Continue reading →

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Posted in Opinion | Tagged , , | 18 Comments