Tag Archives: Motorcycle Industry

Motorcycle Economics: Brick and Mortar Compression

Crisis accelerates evolution. In 2019, buying a vehicle meant negotiating on price with a sleazy salesman, followed by long waits in a side office with lending applications, extended warranty pitches, and endless paperwork. Even after signing the deal, you often … Continue reading

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Motorcycle Economics: Future Interests

How will economic pressures reshape the motorcycle market? Are these changes temporary or here to stay? Continue reading

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ADV Motorcycle Trim Levels are Wrong

I just saw the news that Yamaha is adding two additional trim levels to the Ténéré 700. Needless to say, I’m in the tank for the T7 so I’m happy to see the availability of more factory performance bits. The … Continue reading

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What Replaces the Legacy Thumpers?

Air-cooled 650 cc dual sport motorcycles are really long in the tooth at this point. If these bikes fade away thanks to economics and emission standards, what will replace them? Continue reading

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Harley-Davidson Is Doing It Wrong

In recent days Harley-Davidson has trickled out more information about their new “Hard Wire” plan. While there is a lot that goes into this, including information consumers aren’t privy to, the plan in general sounds like “cut expenses, maximize margins, … Continue reading

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